Turning Base Vinyl Into Gold
By Wilhelm Murg, 3/1999
Today every mallrat record store is pushing the same product to an ungrateful
nation while robots commandeer our radio stations and play the exact same
music regardless of where the broadcast is originating. But there was a time
when madmen ruled the local record trade. Once upon a time in the 70's, the
streets of Tulsa were littered with strange, oddball little independent record
shops that catered exclusively to particular genres of music. Each store
had its own ambience, its own personality, its own look, and its own distinctive
smell. It was a time when buying a record was an adventure.
One of the more mind-bending places you could shop was White's Records. "White's"
was something of a misleading name as Mr. White was an African-American
entrepreneur who specialized in soul, the blues, and jazz music. You must
remember that this was all taking place in the early 1970's when the epic
struggle for civil rights was still fresh in everyone's mind and the world
was finally embracing the roots of American music. Radio had yet to be
segregated. It was possible for a record store to be based in black music
and not only survive, but prosper.
White's mothership was located at Lewis and the 36th Street
North, in a building which is now Joe Johnson's Auto Body Shop. The building
was (and still is) an ugly mustard-colored affair, but in the frenzied leftover
psychedelic aesthetic of 1971, someone bought a gallon of black paint, and
presumably a controlled substance, and composed a wildly asymmetrical design
that seemed to have been influenced by everything from African motifs to
comic art and graffiti. The result was a beautiful mess, an eye-catching
eyesore on a kamikaze mission that refused to blend into the landscape.
But all the energy that went into the outward appearance of White's first
store was turned inward for its sister shop, located between Frankfort and
Hartford on 46th Street North in what is now a virtually abandoned shopping
center (however, even abandoned, the area still seems to draw a lot of foot
traffic on a Saturday night.) The sister store had an amazing collection
of jazz, blues and obscure black comedy albums (like LaWanda Page's blue
stand-up discs with Slick and Skillet.) To my barely pubescent ears, the
collection was like a thunderbolt from outer space. The first time I ever
heard John Coltrane was in that store. But the real acid test was happening
in the back, in the blacklight room. Every icon of the 1970's was taped up
in there, glowing before your eyes; Wyle E. Coyote strangling The Roadrunner
over the legend "Beep Beep My Ass," beautiful, topless, Nubian goddesses
sporting afros that made up a third of their height, Satan burning through
a floor where a pentagram had been painted, the melting Statue of Liberty
with The Beatles heads on Mount Rushmore, and the usual suspects; magic dragons,
tacky sexual cartoons, band logos, and hypnotic designs. There were so many
images that you could read a newspaper just from the glow the posters were
giving off. White's Records disappeared some time in the late 1970's.
Catering to a more upscale audience was The Gramophone Shop,
located between Peoria and Lewis on 15th Street. The Gramophone Shop was
run by an Englishman, David Hedges, out of the basement of his elegant home.
The only major drawback was that he also did all the cooking in the family,
so the store was always filled with odors from the kitchen, usually stews
and beans. Hedges was anal retentive about classical music. You could hum
three notes from one part of some obscure motet and he could usually pull
a copy of the piece you were asking about from his personal collection of
ten thousand LPs. While Hedges' obsession was a great plus for local record
collectors, the quality control could get very tiresome. I remember looking
for a piece by Satie that was only available from a record label Hedges didn't
want to soil his store with. I had to debate with him as to why I needed
the piece before he would order it. Hedges closed his shop in the late 1980's
when he moved back to England. His wonderful store and home is now a mortuary,
which I still see as an ominous sign for Tulsa Music.
(Read much more about this store in
Wilhelm's post in Guestbook
127...webmaster)
Probably the most illegal music store to ever get a business license in Tulsa
was Tape City, a true Mom & Pop store located a few blocks North
of 21st street on Harvard. It was run by a nice older couple who looked like
the last thing they should have been doing was bootlegging music next to
an elementary school. While they sold new and used 8-tracks, cassettes, and
reel-to-reel tapes, their bread and butter were these jukeboxes that had
8-track recording heads built in (these were not hot-wired garage collages;
though I never saw these machines anywhere else, they were beautifully
manufactured.) The trick was simple; you go in, find a bunch of hit songs
you wanted, then put in your coins and buy a tape that was just the right
length and you had your own customized 8-track tape version of a K-Tel album.
I had a girlfriend who was hooked on these stupid tapes. The major letdown
was, like all jukeboxes, there is a random factor in how the songs were
programmed, thus "Kung Fu Fighting" would be followed by "You Light Up My
Life," followed by "Ramblin' Man," followed by "Slow Ride" (the single edit,
of course.) I'm not proud; I admit to doing the seventies. In the early
seventies, a series of hippie-owned record stores opened up, such as Honest
John's (which is now Starship,) Big Bad John's (next to
The Fontana Theater,)
Greer's
Records and Tapes (with three locations,) and The Rubicon (on
Peoria.) But one always had the feeling that there were just not enough local
hippies to keep so many stores open (though there were enough stoners in
the area to keep the two main headshops, Starship and Oz, open to this day.)
Each of these stores were marked by the same look; a lot of hairy guys with
blank stares grooving to the music under posters that attempted to look like
Roger Dean paintings from Yes album covers. It was hard to get out
of there without being called Dude, or Man. I'm sure a lot of the profits
from these stores simply went up in smoke.
|
 |
Paul Alvarez shows vinyl
to customer Gaye Berntson
(holding Jimi Hendrix'
"Smash Hits") at Wolfman
Records, 1602 E. 15th
(photo by Jim Mixon)
Note from the matchbook
cover (click on it to see a
larger image) that the store
changed Cherry (15th)
Street locations. |
There was also considerable trade going on in the used record stores around
Tulsa. Most of the used record stores were run by a small group of people
who seemed somewhat incestuous in their business dealings. I believe they
all learned from working with one another, but I could never tell who the
godfather of the organization actually was. There were Wolfman Records,
Wizzard's, Discovery Records, Golden Sounds, and The Record Alley. Myths
and legends abound about the group; from one stealing the other's name, to
one stealing the other's product (rumored to have had a court settlement
for lifting $20,000 in scratchy records,) to one raising money for a D.U.I.
by having a dollar sale one afternoon, thus losing every decent title in
stock in one dumb move. Most of them are still in the record business, but
I don't believe any of them currently have a store.
Dale Bishop of The Record Alley, 7940 E. 21st
(photo by Curtis Winchester) |
|
However, the all-time coolest store in Tulsa was Lee's Records, run by an
aging rockabilly who, even in his mid-life crisis, was still pumpin' his
Grecian-Formula black pompadour. Lee's was one of those places where rock'n'roll
wasn't just a business, it was a way of life. In order to make a purchase
you had to approach a shrine filled with Elvis memorabilia which also worked
as a right handy counter top. While other stores were obsessive about having
clean copies of the latest hit records, Lee's catered to a crowd that didn't
care as much about quality or hits as they did about simply having a slab
of rock'n'roll history. A standing ashtray regally stood at the end of every
record aisle. The wall had a display of just about every country, western,
and
rock'n'roll star to
play The Cain's standing with Lee (though a bloodstained Sid Vicious was
noticeably absent.) One life-changing moment I had at Lee's was when the
former teeny-bopper-turned-grandmother was going through a stack of 1950's
rock'n'roll magazines and came upon a cover featuring Ricky Nelson in his
prime. She said, "Just look at this picture of Ricky," then swooned. It was
the first time I fully realized the transcendental state of sexual awakening
that teen idols caused, even producing palpitations a quarter century after
the fact, with Ricky s libido jumpin' across time, space and the netherworld.
Lee's moved and I lost track of them, but it was one of the greatest experiences
I ever had buying records.
The death of the independent record store came about with Peaches, which
later turned into Buttons, and is now Blockbuster Entertainment (and now
a furniture store...webmaster). Peaches was a record warehouse with over
a million dollars in inventory. Virtually every domestic record in print
was sitting there in the middle of Tulsa.. Around the same time Woodland
Hills Mall also came in and suddenly there was no need to go anywhere else
for records. Radio stations started narrow-casting and putting certain songs
in heavy rotation. AM radio was turning into an all-talk format. MTV homogenized
popular music taste from coast to coast. The days when the local disc-jockey
could play anything he wanted were long gone. Music became contained to such
an extent that even the local Sears could stock the records that were likely
to sell.
Though we have independent music dealers in the area, I miss the days when
you could go into a record store and have no earthly idea of what you were
going to come out with.
(The author would like to thank to Doug Miller for driving him around to
find these abandoned record stores one Saturday Night.)
(Printed by permission, © 1999, Wilhelm Murg. All rights reserved.)
Tulsa Counterculture in the
70s
Channel Changer 2
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